Bear’s Den Pro Shop at Ski Brule
Get Geared Up for Your Best Day on the Snow
The right gear can make all the difference between heading inside to warm up and staying outside for one more run. At the Bear’s Den Pro Shop at Ski Brule, you’ll find ski and snowboard gear, winter apparel, accessories and expert help to keep you warm, comfortable and ready for the slopes.
From Smartwool socks and base layers to goggles, gloves, ski equipment and Ski Brule apparel, Bear’s Den makes it easy to find what you need without leaving the mountain.
Our knowledgeable, friendly staff can help you choose the right gear for your ability, comfort and budget—so you can spend less time shopping and more time skiing.
Ski & Snowboard Gear at Great Prices
A ski resort pro shop doesn’t have to mean high prices. Bear’s Den Pro Shop offers a great selection of winter gear and apparel at competitive prices.
Shop brands including Smartwool, Marker, Scott USA, SPY Optics, Swix, K2, Snowjam and more, along with Ski Brule souvenirs and apparel.
Friends & Neighbors members save an additional 5% on non-sale apparel.
Stay Warm from the First Run to the Last
A great day on the mountain starts with what you wear underneath your ski jacket and snow pants.
Quality base layers and ski socks help manage moisture and keep you more comfortable as conditions change throughout the day. Smartwool socks and base layers are a Ski Brule favorite because wool continues to provide insulation even when damp while helping regulate temperature.
Need help deciding what to wear? Stop in and let the Bear’s Den staff help you put together the right layers for the day’s conditions.
Ski Boot Fitting & Comfort
Ski Boots Aren’t Supposed to Hurt
Uncomfortable ski boots can quickly ruin an otherwise great day on the mountain. If your toes, feet or calves hurt while skiing, stop by Bear’s Den Pro Shop.
Our staff can help evaluate your ski boot fit and make adjustments to improve comfort and performance. Properly fitted boots can provide better control, warmer feet and a much more enjoyable day on the slopes.
Complete Ski & Snowboard Packages
Ready to own your equipment? Bear’s Den Pro Shop offers complete ski and snowboard packages that make getting your own gear simple and affordable.
Complete ski packages include: skis, boots, bindings, poles, binding mounting and a full tune.
Complete snowboard packages include: snowboard, boots, bindings, leash, mounting and a full tune.
Once you’ve selected your equipment, Ski Brule can typically mount and prepare your new gear in about an hour—so you can purchase your equipment and enjoy it on the mountain the same day.
Why Buy Your Own Ski Equipment?
Having equipment selected specifically for you can make skiing more comfortable and enjoyable. Properly fitted boots can mean warmer, happier feet, while modern ski technology can make turning and controlling your skis easier.
Bear’s Den staff will help match equipment to your ability, skiing style and fit, with equipment available from brands including K2, Tecnica, Marker and Swix.
Try Before You Buy
Not sure which skis are right for you?
Bear’s Den Pro Shop offers a FREE one-hour ski demo. Bring your ski boots and try available skis before making your purchase. It’s an easy way to compare equipment on the snow and find the skis that feel right for you.
“The jacket was a good buy! Smartwool socks too. Again a good buy—kept me warm & dry.” — Rich
More Shopping at Ski Brule
Golden Bear Gift Shop
Located at Guest Services, the Golden Bear Gift Shop is a fun stop for Ski Brule souvenirs and last-minute necessities. Shop Ski Brule apparel, candy, giant lollipops, toys for the kids, travel-size sundries and more.
Open weekends and holidays.
Rental Center Retail Store
Forgot something at home? The Ski Brule Rental Center has many of those essential “oops, I forgot it” items that can save your ski day.
Find hats, snow pants, winter jackets, neck warmers, balaclavas, goggles, socks, snowboard repair parts and more. Be sure to check out the 50% off T-shirt and sweatshirt rack while you’re there.
Get Ready for the Slopes at Bear’s Den
Whether you need a pair of warm ski socks, better-fitting boots, new goggles or an entirely new ski or snowboard setup, Bear’s Den Pro Shop at Ski Brule can help get you ready for the mountain.
Great gear. Great prices. Friendly advice. And more time enjoying the snow.

